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Marketing tips for student landlords


By Simon Thompson
 
     
Student landlords need to step up their marketing to make sure they find tenants this year as numbers drop slightly, says the Association of Residential Letting Agents (ARLA). ARLA reckons student numbers this academic year have dropped by up to 15,000 compared to last year, mainly due to a hike in fees from £3,000 to £9,000 a year. This could mean less competition for beds and landlords having to work harder to stand out from the competition when seeking tenants. ARLA also suggests the fee hike and increasing cost of living will make value-for-money more important than ever. Ian Potter, managing director of ARLA, said: "Landlords should not be surprised by the drop in student numbers, which follows on from the hike in fees and ongoing tough employment conditions. "In recent times, student lettings has been an area of almost constant growth, but it is now time for landlords to recognise there may be more competition for tenants." ARLA suggests some tips for student landlords: ● View the property like a student - If one bedroom is smaller the others, consider switching the use by offering a secure storage room or charging reduced rent. Sharers prefer to avoid conflicts over room sizes when they are looking for a property ● Bundle extras like broadband or a TV licence in with the rent ● Research online and ask a specialist lettings agent for advice on the going rental rates in the area to make sure you get your price right. Even view a couple of similar houses to check out the rent and living standards ● Keep the property looking good with a splash of paint and a professional clean. Consider specific maintenance requests made by would-be tenants as this could increase the chances they will sign for the property - but write any agreed improvements into the contract If your property is in a holiday area, consider term-time contracts only so you can let the rooms if the local area hosts a sports or arts event.
 
 
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Landlords are increasingly unwilling to accept universal credit tenants
 

A big rise in the non-payment of rent in those areas where universal credit has been introduced has been predicted.

The National Landlords’ Association (NLA) says that universal credit will lead to a decrease

     
Posted by on 16/01/2018 12:12:59
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Landlords: How to winter-proof your properties
 

With the recent cold snap comes advice to help landlords winter-proof their properties in a bid to protect them from plunging temperatures.

The offering from Simple Landlords Insurance is to help landlords avoid a

     
Posted by on 16/01/2018 12:09:56
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New minimum HMO room sizes for landlords revealed
 

Following on from the government’s announcement for a national mandatory HMO licensing scheme, comes news of new minimum room size requirements for HMO rental properties.
The government says this will help reduce the issues of over-crowding and also deal with po

     
Posted by on 12/01/2018 15:22:36
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Research reveals that 2017’s rents fell in real terms
 

The rents being paid to landlords in all parts of the UK fell in real terms during 2017, research suggests.

The findings from HomeLet reveal that rents in November rose by 0.7%.

That's the 11th straight month that rent increases have fallen beh

     
Posted by on 12/01/2018 15:12:34
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Landlords can now receive Universal Credit directly
 

Moves by the Government to change Universal Credit so direct payments for a tenant's rent can be made to landlords more easily have been welcomed.

The Residential Landlords' Association (RLA) has been campaigning for the move since the introduction of

     
Posted by on 12/01/2018 14:56:54
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Tax relief worth billions still available for landlords
 

Despite the recent changes to the tax relief system, buy to let investors can still enjoy around £16.7 billion worth of tax relief, say researchers.

The revelation from estate agents ludlowthompson points to the fact the money is available over t

     
Posted by on 12/01/2018 14:54:16
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UK's student accommodation sector will continue strong growth in 2018
 

The provision of student accommodation in the UK will continue to grow through 2018 after a record-breaking 2017, says one real estate firm.

Cushman & Wakefield has carried out research that reveals 30,000 bed

     
Posted by on 12/01/2018 14:41:47
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Tenants are put off by misleading property adverts
 

Most tenants say they have been deterred from renting a property because of misleading property adverts or having a bad experiencing when viewing one, according to research.

The findings from online letting agency Upad reveal that 80% of tenants say th

     
Posted by on 14/12/2017 09:23:32
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Landlords more willing to let to Universal Credit claimants
 

Landlords are apparently increasingly willing to rent their properties to Universal Credit claimants but say the government needs to address their concerns.

Research carried out by the Residential Landlords’ Association (RLA) reveals that 36% of

     
Posted by on 14/12/2017 09:21:40
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Draft Tenant fees Bill
 
On the 1st of November 2017, the government published the draft tenant fees bill. You can read the full document here https://www.gov.uk/government/publicati
     
Posted by on 17/11/2017 11:27:16
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Landlords could increase rents after rates rise
 

Landlords could push up rents more quickly after the first interest rate rise for 10 years and could lead to the sector being 'galvanised', according to the Landbay Rental Index.

The founder of Landbay, John Goodall, said that landlords have been facin

     
Posted by on 15/11/2017 12:24:08
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UK's landlords see rents slide in October
 

Landlords around the UK have seen rents fall in October with the biggest falls being in the South West, according to one index.

The HomeLet rental index reveals that every region was affected with the south west seeing a fall of -2.9%, while in the sou

     
Posted by on 15/11/2017 12:22:34
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Number one reason for tenant deposit deductions revealed
 

The main reason why tenants see deposit deductions being made has been revealed by research from the Association of Residential Letting Agents (ARLA).

The organisation says that tenants who fail to clean their property properly when leaving is the top

     
Posted by on 15/11/2017 12:18:23
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Letting agent fees WILL be banned
 

New legislation has been unveiled that will see letting agent fees being banned and hefty fines being imposed on those who try to charge them.

In addition, agents in England and Wales also face imprisonment if they have already been fined £5,000

     
Posted by on 06/11/2017 10:10:08
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Landlord confidence shows signs of improvement
 

The levels of confidence amongst landlords is improving after suffering from historic low levels, according to one index.

BM Solutions says landlords expressing confidence in their business has seen its biggest improvement to 41%, an increase of 5% on

     
Posted by on 06/11/2017 10:08:54
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Rents increase and yields are stable
 

Landlords with rental properties in England and Wales have seen rents increase in most areas over the past year, according to the latest index.

The findings from Your Move show that the strongest rent growth was seen by landlords in the North West.

     
Posted by on 06/11/2017 10:07:19
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Rents for the UK’s rental properties rise by 2.1%
 

The average rent for a buy to let property grew by 2.1% in the year to September, an index has revealed.

The figures from HomeLet show that the average rent now being paid is £927 every month.

For landlords in London, rents rose by 1.9% o

     
Posted by on 26/10/2017 11:21:12
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Landlords prefer childless couples as tenants
 

The best tenants being favoured by landlords are childless couples, says a new survey.

According to Intus Lettings, these couples are considered to be the 'perfect tenants' by landlords with 29% stating that couples without children are their preferred

     
Posted by on 16/10/2017 09:33:02
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One in 20 BTL properties fail minimum energy standards
 

It has been revealed that one in 20 properties in the UK's private rental sector are failing minimum energy standards.

The findings from AXA Direct also reveal that landlords are making progress towards meeting the sector’s required standards.

     
Posted by on 13/10/2017 14:15:32
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Landlords start exiting the buy to let sector
 

One leading firm of letting agents is warning that buy to let investors are beginning to exit the sector.

The warning comes from Belvoir who say that while the numbers of landlords leaving is not huge, there is a trend appearing.

The firm's chi

     
Posted by on 12/09/2017 17:23:28
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Landlords increasingly look to sell one or more units
 

Landlords around the UK are increasingly looking to sell one or more of their investment properties over the coming 12 months, according to a survey.

The Residential Landlords’ Association (RLA) questioned nearly 3,000 landlords about their futur

     
Posted by on 11/09/2017 17:42:29
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Private sector rents up in June
 

An index has revealed that private sector rents for landlords in England and Wales grew by 1.6% between May and June.

The findings from Your Move's buy to let index show that the average rent being paid is £827 per month; that's 2.1% higher than

     
Posted by on 08/09/2017 17:12:50
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Landlord confidence takes a knock
 

Despite the prospect of high yields and profitability, a survey has revealed the landlord confidence around the UK has fallen.

The findings from BM Solutions looked at all the key indicators for the second quarter of 2017.

They say that the lev

     
Posted by on 06/09/2017 17:27:40
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Young tenants turned away for late payment fears
 

Shocking new research has revealed that young tenants are increasingly being turned down by landlords because they fear rent arrears.

The findings from a university reveal that landlords are increasingly likely to refuse a tenant under the age of 35 fr

     
Posted by on 31/08/2017 16:39:57
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Landlords 'don't know what tenants want'
 

 

Landlords in the private rental sector are out of touch with their tenant’s wants and needs, according to new research.

The findings from an online letting agent revealed that tenants are clear most often about what they want and t

     
Posted by on 18/08/2017 15:44:30
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BBC landlord show is an 'industry eye-opener'
 

It's a popular peak time programme and now one industry body says that ‘The week the landlords moved in’ on BBC1 is an eye-opener for the lettings industry.

The Association of Independent Inventory Clerks (AIIC) says the biggest issue being

     
Posted by on 18/08/2017 15:42:55
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Landlords remain confident over future
 

Despite the impact of higher buy to let taxes on the sector, research reveals that landlords remain confident about their prospects.

The findings from investment platform Property Partner reveal that 57% of landlords had not changed their view of the

     
Posted by on 18/08/2017 15:41:10
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Long distance commuters boost rise in residential rents
 

Demand for lower rents from long distance commuters is one factor leading to rents in the East of England recording strong growth, reveals one index.

Landlords with properties in the East of England saw their residential rents grow at four times the av

     
Posted by on 11/08/2017 15:59:05
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The most attractive locations for landlord investment revealed
 

New data has revealed which are the most attractive UK locations for landlord investment and Manchester is quickly closing in on London.

The figures from UK Finance, an industry body, says that landlord investment has dropped since April last year by m

     
Posted by on 11/08/2017 15:58:13
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Landlords lose confidence in profitability
 

Less than half of landlords in the UK are optimistic about the reliability of a steady rental yield, according to a new survey.

The National Landlords’ Association (NLA) says that over the last two years the number of landlords who expressed conf

     
Posted by on 11/08/2017 15:55:51
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Rents in London will fall but rise elsewhere
 

Landlords with a property in London will see rents falling by up to 2% this year but they will rise elsewhere, according to an analysis.

Hometrack has published a report that reveals that in 2017, the average rent for a property in London will drop by

     
Posted by on 14/07/2017 17:41:52
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Landlords target high yielding properties
 

Landlords are increasingly targeting cheaper properties that deliver higher yields, say researchers.

The findings from Mortgages for Business in its latest buy to let index reveals that of the mortgages arranged in the second quarter of 2017, most of t

     
Posted by on 14/07/2017 17:10:11
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Landlords ‘unprepared for tenancy turnovers’
 

Landlords could be losing money when tenancies turnover because they have not prepared properly, particularly in the UK’s student rental market, says one organisation.

The Association of Independent Inventory Clerks (AIIC) says landlords should p

     
Posted by on 14/07/2017 17:08:29
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Glide revolutionises broadband offer

 
Following the successful launch of Risk Free Bills Inclusive last year, our partners, Glide, the specialist student utilities and service provider, have launched an exclusive new broadband prod
     
Posted by on 21/04/2017 16:16:41
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Fears of a property sell-off by landlords
 

Fears are increasing that buy to let investment for landlords is becoming less attractive and may lead to a property sell-off.

The warning has been issued by the Association of Residential Letting Agents (ARLA) who say that the pa

     
Posted by on 07/04/2017 10:52:46
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Landlords predict a successful 2017
 

The confidence of buy to let landlords has been underlined with a report that points to growing confidence and predictions for a successful 2017.

The report from Shawbrook Bank reveals that 81% of landlords say they are confident

     
Posted by on 07/04/2017 10:50:34
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Landlords switch to limited companies
 

In a bid to beat the tax changes and save profits, growing numbers of landlords are opting to use limited companies for their buy to let portfolios.

According to Mortgages for Business, 77% of BTL applications in the first three m

     
Posted by on 07/04/2017 10:48:03
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Landlords will still use letting agents despite fees ban
 

Most landlords across the UK will continuity use letting agents despite facing a proposed tenant fees ban, says a new study.

The UK Association of Letting Agents (UKALA) says that 79% of landlords believe their agent fees will inc

     
Posted by on 24/03/2017 16:05:47
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Landlords increasingly looking to avoid upcoming tax changes
 

Among the moves being considered by landlords to avoid upcoming tax changes is an increasing attraction to commercial buy to let, say researchers.

The National Landlords’ Association (NLA) says that the changes to the reduct

     
Posted by on 24/03/2017 16:02:58
Read More

     
Student landlords alarmed by fast track degrees
 

Landlords with student tenants say they are worried about the prospect of the Government introducing two-year fast-track degrees, says a survey.

According to one student tenancy website, landlords believe their rental business wil

     
Posted by on 24/03/2017 16:00:51
Read More

     
2017 Student Lifestyle Survey
 

We are pleased to announce that our findings from the 2017 student lifestyle survey have now been released. Over 1000 students took part in the research, answering questions on student finance, term time employment, student social life and future housing aspirations alon

     
Posted by on 22/03/2017 16:54:59
Read More

     
Landlords at risk when using DIY inventories
 

Inventories when done properly can be crucial in a tenancy deposit dispute but many landlords are putting themselves at risk by using a DIY inventory rather than a professional one.

Now digital inventory firm Imfuna Let says landl

     
Posted by on 08/03/2017 15:10:06
Read More

     
Landlords see rents and demand rocket
 

Landlords in England and Wales has seen a strong start 2017 with rents rising in every region but one, according to a buy to let index.

The research by Your Move looked at the year to January and found the area with the quickest g

     
Posted by on 08/03/2017 15:07:27
Read More

     
Where the UK’s tenants say they are happiest
 

The happiest tenants in the UK are found in the North East of England, according to a survey, where 52% of those questioned said they were happy with their landlord.

The findings from Intus Lettings reveals that tenants in London

     
Posted by on 08/03/2017 15:01:59
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Britain's best areas for BTL returns revealed
 

One of the most important aspects for landlords is to invest in property that offers the best buy to let returns to make their investment a lucrative one.

Now the average rental yield for 50 cities and towns in the UK have been analysed by Kuflink, a p

     
Posted by on 17/02/2017 15:13:49
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Buy to let set to become more expensive
 

While landlords with buy to let properties around the UK have been enjoying low rates for mortgages are now being warned that their borrowing costs look set to rise.

Data from Mortgage Brain reveals that the sector has had several years of strong reduc

     
Posted by on 17/02/2017 15:11:55
Read More

     
Nearly one in five home will become unrentable
 

Fears have been raised that if the Government’s plans for new energy legislation proceed then nearly 17% of rental properties could become unrentable by 2018, according to data.

Those are the findings from Urban.co.uk who say that the minimum ene

     
Posted by on 17/02/2017 15:09:09
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Landlords face fury with Santander contract clause
 

Housing groups and tenants have reacted with fury after the revelation that landlords with a Santander buy to let mortgage must raise their rents by as much as they possibly can.

The revelation was made in a mortgage magazine and the landlord that unco

     
Posted by on 08/02/2017 10:49:16
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Landlords warned about using rogue tradesmen
 

Landlords and letting agents are being warned to be on their guard against rogue tradespeople who are looking to rip them off with dodgy work on rental properties.

The warning comes from the Association of Independent Inventory Clerks (AIIC) who say th

     
Posted by on 08/02/2017 10:46:41
Read More

     
Landlords - beware of holiday sublets
 

Landlords should be vigilant when tenants go away for holidays and decide to sublet their rental property without the landlord's consent.

The warning comes from Total Landlord Insurance which says it has seen a 14% increase in the number of accidental and malicious dam

     
Posted by on 03/02/2017 14:21:23
Read More


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