Nearly half of tenants questioned in a survey say that getting the right landlord is a crucial factor when choosing somewhere to rent.
Estate agency Your Move says 46% say finding the right landlord is the most important factor while 45% said value for money was their most important issue.
In addition, the survey also reveals that the condition of the property is of huge importance to most tenants, while 38% said the property's location is what they were looking for when choosing a new rental home.
Your Move's head of lettings, Valerie Bannister, said: “It's not just about where people live but also the property’s condition which is important to tenants today.
“As the rental sector grows, so do tenant’s expectations of what the property should offer so it's understandable that landlords who maintain and present their property are being viewed more favourably.”
Tenants impressed when landlords respond positively
She added that tenants were also impressed when landlords responded positively and quickly to a request and she urged tenants to ensure they know to deal with the letting agent or landlord directly for repairs to be carried out.
Landlords will also be pleased to hear that 66% of tenants questioned said they were ‘happy’ or ‘very happy’ with their home while just 15% said they were ‘unhappy’ and 5% said they were ‘very unhappy’.
Ms Bannister added: “Our survey shows that the landlord can make the difference when tenants decide on moving from dealing with unforeseen problems and securing the deposit to maintaining a secure and comfortable environment; a landlord's role is critical for tenants.
“We are pleased to see that 66% of people are happy with their home and we want that figure to be higher since the private rental sector should be providing accommodation that excites tenants rather than them seeing renting as a second-best option to buying.”
Rents predicted to rise in 2017
Meanwhile, rents are predicted to rise in 2017 by 80% say the Association of Residential Letting Agents (Arla).
In a report, the organisation says the slew of tax changes that will impact buy to let landlords as well as a lack of housing supply will push up rents.
Arla also says the potential adverse impact the letting agent fees ban could have on the industry will also see rents grow.
The organisation’s managing director, David Cox, said: “Rent hikes continued to decrease in November, as reported by letting agents, so it's a shame the letting agent fees ban will have an opposite effect when the measure comes into force on rent prices.”