5 Fashion Branding Blunders
By Jordan Darlington
Is staying on trend more important than standing against morally corrupt branding?
Our recent survey found that despite more people valuing ‘design and popularity’ over ‘brand morals’, 75% of the respondents stated that they would not actively support a culturally insensitive brand.
Let’s shed some light on this and take a look at 5 major fashion labels that have demonstrated complete disregard for cultural sensitivity.
First on our list, Burberry received major backlash for releasing a brown hooded sweatshirt in which the, conventionally used, drawstrings were replaced with a rope that had been fashioned into a noose. If the the connotations to slavery weren’t insulting enough, this piece also demonstrates no regard towards suicide and those that may have been affected by it.
Next on our list, Prada released a monkey keyring with large red lips, somewhat reminiscent of the act of ‘blackface’. When so many designs and possibilities exist, it seems inconceivable that a major brand would choose anything even close to what this product resembles.
3 & 4. Gucci
With more than one offensive display, Gucci has caused global uproar (even having been boycotted by many notable figures). Firstly, they released a turtleneck-style jumper in which the neck converts into the bottom half of a balaclava, resembling ‘blackface’.
Secondly, a recent fashion show of theirs was seen to have showcased a variety of headwear, including turbans and headscarfs, yet using only pale white models. Although this may not seem too offensive on the face of it, the exclusion of anyone ‘non-white’ sends out the wrong message and demonstrates a problem that clearly needs addressing.
5. Dolce & Gabbana
Last on our list, Dolce & Gabbana managed to offend an entire nation with its attempt at targeting the Chinese market. The advertisement attempted to bridge Chinese and Italian culture by showing a Chinese woman struggle to eat traditional Italian foods with chopsticks. If this wasn’t offensive already, the actress was also surrounded by stereotypical Chinese decor.
it's hard to believe that, in the 21st century, the above examples even happened.
Considering the importance of respect and representation in today’s society, you would expect the fashion industry to demonstrate the highest level of sensitivity imaginable when making decisions about their branding.
Here at accommodationforstudents.com, we care about providing the highest quality of service to all of our clients and don’t condone any acts of an offensive nature.