More traffic, increased enquiries further developments

Steve Lumley·7 August 2020·4 min read
More traffic, increased enquiries further developments
It has been a challenging time for the student accommodation sector since late March. Despite this it has been positive to see the sector responding in innovative way.

40% increase in enquiries

Here at Accommodation for Students, we have worked hard to continue to deliver to our customers and partners, with consistent growth in the number of students using the website and making enquiries through it. We have seen an increase in the number of website users over the last few years and we have maintained that pattern through the peak of the crisis. Following the easing of lock down AFS has benefited from further growth, with 15% more traffic this July than in 2019. This has been accompanied by a huge growth in enquiries throughout 2020, with a huge 40% increase over 2019. It is positive to note that this growth has been shared between landlords, letting agents and PBSA’s who have all benefited.

Despite this steep growth we believe there is more to come, as the evidence points to a busy period after A level results, with continued growth into early 2021 as international students enter late into the cycle. This means you can be confident that we can secure great tenants for your properties over the next few months.

Further improvements

We have continued to invest in www.accommodationforstudents.com, building on the work we have done over the last few years. We are currently updating the landlord administration area to make it much easier for our landlords to manage their property advertising requirements. A number of our landlords have already migrated across to this new section of the website and this process will continue over the next few weeks so that all of our landlords can benefit from it. While there will be a number of new features, we have also retained the core elements that our landlords value, including an improved property boost function. In anticipation of a very busy late summer we are close to releasing an enhancement to our enquiry process which will enable students that are enquiring about a property to share those property details with their potential housemates, which will have a further positive impact on our ability to secure you great student tenants.

Clearing 2020

Finally, in what has been a busy few months, we have launched a dedicated student resource for clearing https://www.accommodationforstudents.com/clearing-2020 this year. It includes the key details on how Universities will be operating this year and allows students that need some extra help in finding accommodation to leave their details for our dedicated help team. This team is on hand over the next few months to support students who are struggling to find accommodation and is another way we are trying to assist both our students and advertisers during this period. If you have any feedback or would like to ask any questions please get in touch through [email protected]