Nearly 60% of the UK's landlords have raised rents this year, and another 36% are planning further increases over the next six months, research reveals.
The findings from Lendlord, a property finance and management platform, highlight how landlords are navigating a challenging rental landscape.
The firm says they are balancing tenant retention with financial pressures.
The survey, based on responses from active landlords, explores vacancy rates, tenant turnover, pricing strategies, and the influence of the Renters’ Rights Bill.
Cautionary rent rises
The platform's chief executive and co-founder, Aviram Shahar, said: "Landlords continue to play a pivotal role in meeting housing demand across the UK, and our latest survey shows that most are taking a measured approach to rent increases despite ongoing pressures.
"Many are raising rents, but they're doing so cautiously, balancing inflationary pressures with tenant stability."
He added: "Our data shows demand remains high, with very low vacancy rates across the board, and landlords are carefully monitoring the potential impact of regulatory change."
Mr Shahar also says that the survey shows how landlords are responding, and they're not just thinking of rent levels but of stability, future plans and legislation.
Most landlords report full properties
The Lendlord survey shows that 58.5% of landlords have raised rents in the last 12 months, with 31.1% restricting the increases to select properties.
The survey shows that 27.4% put rents up across their entire portfolios.
However, 36.3% say they raise rents again, while 30.4% are undecided about rent rises.
The firm says that despite rising costs, the rental market displays resilience.
An impressive 72.8% report fully occupied homes, with only 6.8% experiencing voids.
Tenant turnover is stable, with 73.8% noting no notable changes.
Landlords are watching the RRB
With the Renters' Rights Bill now heading back to the House of Commons, 72% of landlords say they are either monitoring its impact or planning to review their rents.
Only 14.4% of landlords say they adjusted rents in response to the Bill.
Lendlord's data also provides a snapshot of average regional rents in 2025:
- Greater London: £1,959.78
- South West: £1,500.99
- South East: £1,383.36
- East of England: £1,289.73
- North West: £1,000.53
- West Midlands: £995.80
- East Midlands: £991.23
- Wales: £941.39
- Yorkshire & Humberside: £858.91
- Scotland: £844.24
- Northern Ireland: £743.61
- North East: £732.55.
Tenants are paying £417 more per month
To help student landlords understand the growing PRS pressures, Rightmove has revealed that tenants are paying £417 more per month on average than they were five years ago.
That's a 44% rent increase since 2020, which outpaces the 36% rise in earnings.
Outside London, advertised rents for new properties have reached £1,365, up 1.2% this quarter, while London rents hit a record £2,712, marking a 0.5% quarterly rise.
The sharpest rent increases occurred during the frenetic market of 2021 and 2022, though Rightmove notes a recent slowdown in rent price growth.
The PRS is showing signs of stabilisation, with a 15% increase in available rental properties compared to last year, including a 33% surge in the North East, yet supply remains 29% below 2019 levels.
Relevant to student landlords
The managing director of Accommodation for Students, Simon Thompson, said: "For student landlords, the Lendlord survey underscores a robust yet pressured rental market in 2025, which is particularly relevant for those with properties near universities.
"With nearly 60% of landlords raising rents and more than a third planning further increases, student landlords face the challenge of aligning pricing with market trends while maintaining affordability for students."
He added: "The low void rates also show a market with strong tenant demand, but with the Renters' Rights Bill, there's still a lot of legislation to impact the sector to come.
"And the Rightmove figures show that rents are still rising quickly but the lower number of homes to rent since 2019 must surely be a worry for many."
